About Us “No one needs to golf, and no one needs a club. These tenets drive Affinity to rigorously pursue creative solutions to key issues facing our Clients.” Affinity Golf management was founded in 1997 to provide advisory services and turnkey management to golf businesses, and Affinity is one of only a handful of companies specializing in turnkey management solutions for private clubs in the US. Affinity’s Founders bring over 30 years of experience on which to customize solutions for your situation. Affinity deliberately controls its growth to ensure that a Principal is meaningfully engaged in the work at every Client. Affinity provides standards of service and an array of proven management processes, but Affinity shuns cookie cutter solutions commonly employed in our industry in favor of creating the differentiation and positioning consistent with each golf course’s desire to achieve enduring individuality. Fast food restaurants succeed through their sameness from location to location, but golf courses are the opposite, and when a club can only justify Member Dues through comparison against greens fees then it has lost its way. We specialize in Membership Recruiting, Marketing, and Club Operations and offer several specific products in addition to general advisory work. Affinity also takes client confidentiality very seriously, and consequently we have become trusted partners in some highly delicate situations where clients did not wish to broadcast our presence to members or competitors.