Situation
Private New England developer engaged Affinity to jump start a re-launch of his private golf club following a lengthy construction delay due to an environmental appeal. Prior to work stoppage the Club had attracted 125 members, but lost both their momentum and Membership Director.
Key Initiatives
- Developed and launched new membership campaign. No prices were reduced.
- Involved current members to generate referrals without the use of monetary or credit incentives.
- Trained management team to communicate membership campaign.
- Implemented daily activity reporting.
Attracted 25 new members within six weeks at $25,000 each, delivering cash infusion to client and reestablishing momentum.
