Affinity Management
           
Our Newsletter. Quick. Easy. Free.

Re-Igniting Stalled Membership Momentum

Print PDF file

Situation
Private New England developer engaged Affinity to jump start a re-launch of his private golf club following a lengthy construction delay due to an environmental appeal. Prior to work stoppage the Club had attracted 125 members, but lost both their momentum and Membership Director.

Key Initiatives 
  • Developed and launched new membership campaign. No prices were reduced.
  • Involved current members to generate referrals without the use of monetary or credit incentives.
  • Trained management team to communicate membership campaign.
  • Implemented daily activity reporting.
Results
Attracted 25 new members within six weeks at $25,000 each, delivering cash infusion to client and reestablishing momentum.


Copyright ©2019 by Affinity Management. All Rights Reserved. Interactive communications by MembersFirst  |  Terms of Use  |  Privacy Statement