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Re-Igniting Stalled Membership Momentum

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Private New England developer engaged Affinity to jump start a re-launch of his private golf club following a lengthy construction delay due to an environmental appeal. Prior to work stoppage the Club had attracted 125 members, but lost both their momentum and Membership Director.

Key Initiatives 
  • Developed and launched new membership campaign. No prices were reduced.
  • Involved current members to generate referrals without the use of monetary or credit incentives.
  • Trained management team to communicate membership campaign.
  • Implemented daily activity reporting.
Attracted 25 new members within six weeks at $25,000 each, delivering cash infusion to client and reestablishing momentum.

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